By Grant Connery
There has been a growing voice in the Alt-Right and the far-right as a whole that a rebrand is necessary; that we must clean up our image to appear friendlier to the average White man. You might have heard of the idea to hide traditional fascist imagery such as the swastika, to use more sophisticated language, and to dress up in white polo + khaki pants outfits when you go out in public in an attempt to pass the movement off as “normie-friendly.” This voice has become so loud that any opposition to it will be met with accusations of not taking the movement seriously, of LARPing, et cetera.
There are numerous issues with this approach that have become very noticeable since it has been applied. I will be using examples from several factions of the Alt-Right to illustrate what I mean.
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