The decline of print newspapers and magazines as the market is absorbed by electronic media outlets only has exceptions to the pulp wood saving rule in custom niches which are experiencing remarkable growth. One such area is survivalism and preparedness. Back in the 1980s, during the Cold War when many preppers were primarily concerned with the threat of nuclear war, there was only one mainstream survivalist magazine, ‘American Survival Guide’. Now, with the Cold War over but Civil War looming, there are several.
Guns and Ammo magazine has now decided to jump into the competitive fray with their own take on a preparedness publication in print form. More and more people are getting ready. Are you?
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